INTRODUCTION.. 3 CHAPTER I: PRAGMATICS AS THE STUDY OF HOW CONTEXT INFLUENCES MEANING 7 1.1. The role of stylistic choices in pragmatic meaning. 7 1.2. Theoretical frameworks for analyzing style 11 Conclusion of chapter I CHAPTER II. CASE STUDIES IN PRAGMATIC STYLE 18 2.1. Cross -Cultural pragmatics and style 18 2.2. The Pragmatic implications of digital communication style 24