MUNDARIJA: KIRISH……………………………………………………………………...….….3 I.BOB. Mahsulotni ishlab chiqish va loyihalash. 1.1 Kontseptuallashtirish va g‘oyalarni shakllantirish.……………………………..4 1.2 Tadqiqot va ishlanmalar …………………………………..…..……………..…7 1.3. Mahsulot spetsifikatsiyalarini loyihalash ……...……………..………………..9 II.BOB. Yangi mahsulotga bo'lgan ehtiyojni aniqlash. 2.1. Bozor tahlili va tadqiqoti …….……………………………….........................12 2.2. Mijozlarning ehtiyojlari va afzalliklarini aniqlash ….……..……….................13 2.3. Mavjud mahsulot portfelini baholash…………….…………………………...17 III.BOB. Marketing va sotish strategiyasi. 3.1 Maqsadli bozorni aniqlash.….…………......…… ……….…........................…20 3.2 Brendlash va joylashishni aniqlash ……….………….......................................21 3.3 Narxlar strategiyasi ………………………………………………...................23 IV.BOB. Ishlab chiqarish va ishlab chiqarishni rejalashtirish. 4.1 Ishlab chiqarish quvvati va resurslarini aniqlash................................................27 4.2 Yetkazib beruvchilarni boshqarish va xaridlar...................................................29 4.3 Ishlab chiqarish jarayonini optimallashtirish......................................................31 Xulosa…………………………………………………………………..………...34 Foydalanilgan adabiyotlar………………………………………………………35 Glossary ………….………………………………………………………………36