Business communication in written form requires skill and expertise. From text messages to reports, how you represent yourself with the written word counts. Writing in an online environment requires tact and skill, and an awareness that what you write may be there forever. From memos to letters, from business proposals to press releases, your written business communication represents you and your company: your goal is to make it clear, concise, and professional. Netiquette rules include remembering the human on the other side of the electronic communication, adhering to the same standards of behavior online as in real life, knowing where you are in cyberspace, respecting other people's time and bandwidth, and making yourself look good online.