Marketing is the process of promoting, selling, and distributing a product or service. It helps businesses reach their target audience, build brand awareness, and drive sales. There are different types of marketing, including Traditional Marketing (TV, Radio, Print) and Digital Marketing (SEO, Social Media, Email, PPC). The Marketing Mix includes Product, Price, Place, and Promotion as key components of a successful marketing strategy. Understanding consumer behavior such as customer needs, preferences, and purchasing behavior is crucial for effective marketing.