Why is English important for marketing? As the de facto language of business, English is frequently used for marketing materials like sales brochures, product specs, and white papers. Multinational companies often favor English for product presentations, as well as all types of business communication — everything from collaborative project management environments like Trello, Slack, and Asana to emails, phone calls, and website copy. Because English is widely used in marketing industry materials, speakers of other languages often adopt English terms rather than devising terms for marketing concepts in their languages. Digital marketing, in particular, tends to use English-language terms and acronyms since it relies on internet t