Mars company is known for its chocolate and confectionaries products, but it has total six different segments that are Chocolate, Petcare, Wrigley, Food, Drinks, and Symbioscience. In each segment, the company offers a wide product portfolio in its marketing mix. In the chocolate segment, the company offers 29 brands in total that includes some of the famous chocolates such as Snickers, Dove, M&M’S, Galaxy, Mars/Milkyway, Twix candy, etc. Mars is a global leader in pet care segment. It offers world-class healthy products and services for pets. The top products and services in this segment are Pedigree, Whiskas, Cesar, Nutro, Banfield Pet Hospital, etc. Wrigley has five brands in its product line those are Wrigley’Spearmint, Juicy Fruit, Lifesavers, Double mint, and Altoids. In food segment, the company offers 12 brands which include Uncle Bens, Raris, Royco, etc